1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and give website operators information about how their site is used.
Cookies can be "session cookies" (deleted when you close your browser) or "persistent cookies" (remain on your device for a set period or until you delete them). They can be set by the website you are visiting ("first-party cookies") or by other services running on that page ("third-party cookies").
2. Types of Cookies We Use
Essential Cookies
These cookies are strictly necessary for the website to function. They enable core functionality such as security, session management, and form submission. You cannot opt out of these cookies as the website cannot function without them.
Performance & Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting information anonymously. We use this data to improve our website and marketing effectiveness. Information collected includes pages visited, time spent on site, and source of traffic.
Functional Cookies
These cookies allow our website to remember choices you make (such as your preference settings) and provide enhanced, personalized features. They may be set by us or by third-party providers whose services we use.
Advertising & Targeting Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with our permission.
3. Cookie Reference Table
The following table describes the specific cookies we use and their purpose:
| Cookie Name | Type | Duration | Purpose |
|---|---|---|---|
| lz_ck | Essential | 1 year | Stores your cookie consent preference |
| lz_session | Essential | Session | Maintains your session while browsing |
| _ga | Analytics | 2 years | Google Analytics — distinguishes users |
| _ga_XXXXXXX | Analytics | 2 years | Google Analytics — maintains session state |
| _fbp | Advertising | 3 months | Facebook Pixel — tracks ad conversions |
| _fbc | Advertising | 2 years | Facebook — stores click attribution |
| _gcl_au | Advertising | 3 months | Google Ads — conversion tracking |
| lz_ref | Functional | 30 days | Stores referral source for lead attribution |
| lz_prefs | Functional | 1 year | Stores your display and form preferences |
4. Third-Party Cookies
We use several third-party services that may place cookies on your device. These include:
- Google Analytics: Website traffic analysis and user behavior measurement
- Google Ads: Conversion tracking and remarketing campaigns
- Meta (Facebook) Pixel: Ad performance measurement and audience building
- TikTok Pixel: Ad tracking and optimization
- Hotjar: Heatmaps and session recording (anonymous)
These third parties have their own privacy policies governing their use of cookie data. We encourage you to review them directly.
5. Managing Your Cookie Preferences
You have several options for managing cookies:
- Browser Settings: Most browsers allow you to block or delete cookies through their settings (see Section 6)
- Opt-Out Tools: Use the NAI opt-out tool at optout.networkadvertising.org
- Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on
- Facebook: Manage your ad preferences in your Facebook account settings
Please note that disabling certain cookies may affect the functionality of our website and your ability to use some of its features.
6. Browser Cookie Settings
You can control cookies through your browser settings. Here is how to access cookie settings in popular browsers:
- Google Chrome: Settings → Privacy and Security → Cookies and other site data
- Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies and website data
- Microsoft Edge: Settings → Cookies and site permissions
- iOS Safari: Settings → Safari → Privacy & Security
- Android Chrome: Chrome Menu → Settings → Site Settings → Cookies
7. Do Not Track
Some browsers have a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing activity not be tracked. Our website does not currently respond to DNT signals, as there is no industry-standard approach to honoring these signals. We will update this policy if industry standards change.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by updating the date at the top of this page. We encourage you to review this policy periodically.
9. Contact Us
If you have questions about our use of cookies, please contact us:
- Email: privacy@leadzentra.com
- Mailing Address: Lead Zentra LLC, Privacy Department, [Address], United States